So, the guys over at M-Net Movies Family are running a competition to find South Africa’s most fancy dog. When i first heard about this competition i was confused to be honest – because we all know that my Bulldog Tyson is the king of being fabulous. Right?
Apparently not. Apparently there are more fancy dogs out there. Say WHAT!?
Then i though to myself, maybe this is the perfect opportunity to let another dog shine, a chance for Tyson to inspire other dogs around South Africa. To take some of those positive vibes from M-Net Movies Family and share them with you and your furry friends. I got Tyson to share a few tips below, for those of you looking to enter the M-Net Movies Ambassadoggy competition.
1. It doesn’t matter where you go, what matters is that you go there in a convertible.
2. As an English Bulldog, sometimes you have to work a little harder to blend into SA.
3. If you’re struggling to blend in, try a disguise. Possibly an Engrish Bulldog?
4. If you (as a dog) get invited to a kids party you should hide!
5. Not hiding leads to this…
6. Claim any bed, bought for any animal in the house, no matter the size.
7. Because after a day of crime fighting, you’ll need it!
It’s no secret how much I love my bulldog, none at all.
But what this campaign has taught me is that there are other crazy dog people, just like me, out there in SA!
Don’t believe me? Check out this video made by Derick Watts and the Sunday Blues. This marked the launch of the ambassadoggy campaign.
So if you have a dog that has what it takes to be adorable, entertaining and adventurous, help him or her become an Ambassadoggy! M-Net Movies wants to see your pooch showing off its personality to stand a chance to be the face of M-Net Movies Family. The contest gives your dog the opportunity of a lifetime, not to mention the unbelievable prizes up for grabs for you. Whilst you walk your doggy along the path of fame, you could win big! A flat screen TV, a DStv Explora decoder and a pampering voucher for your pooch. The runner up will win a DStv Explora decoder.
Having an awesome dog is something I’m no stranger to, obviously, and I am so keen to see how other dogs handle the spotlight. As a member of the judging panel, we have the enviable task of going through all of the entries and narrowing them down to our top five. After we have a top five, the public gets a chance to get in on the action by voting who they think is the cutest, smartest and most entertaining furry best friend to be the face of the channel.
So what are you waiting for? Enter your dog here and prepare to be the proud owner of a real life ambassadoggy!
The grand prize winner will be announced on 27 May 2015, and be required to be available for a session with the Puparazzi and to sign pawtographs from the following week.
Follow @mnetmovies on Twitter for all the scoop.
For the Android bunnies. Like me
This is an interesting, but predictable play. Taking content into a private space will change the way advertisers look at online marketing.
I love the pace of the Facebook development team. Always something new on the go.
This is something thats been an ongoing question in our digital landscape. Some of this research is from Google insights, and the rest is based on experience gained while running YouTube media campaigns for some of South Africa’s top brands.
The world’s smallest working drill created has been created using a 3D printer. I’m not one for power tools normally but this is kind of incredible.
3D printers are on the top side of my favourite things invented this decade. Partly because the technology fascinates me and partly because IMAGINE PRINTING YOUR OWN ACTION FIGURES?
The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We work in an industry where innovation has become the norm. What our clients buy into this month we can often improve on three months down the line because we’ve learnt something new ourselves. Good digital marketers understand the landscape. Great digital marketers challenge it.
Marketers spent decades trying to understand consumers and more importantly how they react to advertising. Although the digital revolution has flipped everything we know on its head, there is one constant that stands strong no matter what medium we’re advertising on – great story telling will always be remembered. What changed in the digital world is how we get consumers to watch, to listen, and engage with brand stories. You see, the internet changed more than just the screen size and resolution of advertising content – it changed the way people receive it.
If I think back to when things changed it was probably around the time Google came into our lives. You see, the moment people were given the option to search for a review, an image, even an advert – it took the power away from the broadcaster and gave it to the receiver. Google did more than just develop a search engine; they changed the way people would engage with content forever. They opened the door to an entertainment source powered by the end user.
We know that online consumers gravitate towards communities. They follow and talk to people they chose to associate with, people with similar interests, people they trust. They aren’t waiting for commercial breaks, they don’t read pages in order, and the truth is – they often see brands as the outsiders.
This brings me to my next point. One inspired by Scott Cook and the quote below. Brands shouldn’t stop telling great stories online, but maybe they should consider letting others write a few chapters in their book?
The traditional model of placing advertising ‘in the break’ isn’t what people remember online, think about your Facebook sidebar, can you remember the last advert you clicked on? Good digital marketers will understand this problem. Great digital marketers will challenge it – and ask what they need to do to be remembered.
Lets use the Motoring industry as an example. Are your consumers more likely to trust a sidebar advert highlighting your new SUV as the best car for moms, or a Facebook post that highlights a feature unique to the mommy blogger your audience already follows?
It’s time for brands to start moving away from the hero mentality, and start moving towards the community mentality. That means brands need to work with others to create conversations, with the people their consumers trust most – the people who influence their target market.
Online is a place where a brand, and its community combined, will tell its story. The key to this method is finding the right social influencers that already speak to your brands target audience. And ensuring that the stories you create for these influencers are truthful and relevant to their already established audiences.
Influencer Marketing is no longer a trend. It’s a reality.
Brands need to trust others to share their story in their own tone, they need to embrace audience feedback and learn from the insights social influencers can give to their business. After all, if we’re not challenging our approach to online marketing, then we’re not innovating.
Thats all i have for today
The digital industry is a bit like the wild west in Africa, lots going on but not always what’s best for client. This is largely because the people deciding how to spend the media budget have never tested and run a YouTube, Facebook, Twitter or LinkedIn campaign themselves. Don’t get me wrong, i don’t think people are delivering poor results intentionally – i just think we need more practical experience in our media strategy teams. But it will come with time.
You don’t buy a car without test driving it, and i feel that part of our responsibility as digital marketers is test driving the media we sell to our clients, with our own money. Practical experience FTW!
(Yip, our personal money. Your read that line correctly.)
Anyways, I saw this TVC as a display advert today. It’s what got me thinking. Hope it gets you thinking too
This is an interesting campaign [sponsored]. Coming from a brand i’ve been watching over the last few months grow from strength to strength. Highlighting two things that get all of us excited: money and technology!
You might have seen the Tweets yesterday talking about the big SORRY in the sky. People all over JHB were talking about this…
What you might have missed is why.
Apparently your hard earned cash-dollas want to say sorry. Money itself makes the first move and asks South Africans to accept its apology and rekindle their relationships and #startover with the help of 22seven.
I was sent this letter myself from 22seven just yesterday as well.
The amount of young people i see and know carrying immense debt at a young age scares me. And not student loan debt. Living beyond your means debt. I grew up in a family riddled with debt. My parents were not stupid, nor were they irresponsible. They just never had a financial education about the real life consequences of debt. I’m always been tight with my money, and i think that mentality is based on a fear of debt.
And that is why i feel financial education is important, to teach people the bad and the good about money. 22seven is a money management tool that helps you do more with your money. It helps you to clearly understand where your money is, in easily understandable graphs and visuals.
It’s a very cool app. Whether or not you feel you need help managing your money i recommend you have a look around. If not just to explore the tech behind it!
CLICK HERE to learn more about it.
We’re already at the end of our first 2015 month. No one warned me that time moves quicker as you get older, it’s crazy. I’m excited for a few things this year – lots of exciting work opportunities on the go, a new home renovation project, and the curveballs a life in digital will throw my way.
Just earlier today Facebook was down for a few minutes and the internet almost exploded – we complain about Eskom but it seems they aren’t the only ‘service’ we can’t live without. Gadgets follow a close second to things we’re unable to live without, if you’re anything like me. I don’t insure everything i own but gadget insurance is right up there with cars and medical
I’m keen to see more gadgets that creep into our lives in 2015. Besides the usual smartphones and music accessories i think these three gadgets might be next in line for me…
1. Samsung looking at a phone with a bendable screen… SAY WHAT!?
2. This smart pedal from Connected Cycle is making big waves in the biking industry. Not only does it track stats like speed, route, incline, and calories burned on each ride, but it also alerts you through an app if someone tries to steal your bike.
3. The AirDog drone, designed for action sport enthusiasts, is a self-flying drone controlled by a wristband. YES, you read that correctly!
Best bet is to have your favourite items insured early into the year. Wether its your new car or your new Airdog – our good friends at King Price are keen to do just that with super cheap premiums that decrease every month.
Click on the image below and chat to the King yourself, he’ll help you cut down on those unnecessary monthly expenses so you can increase on the necessary ones… i.e. GADGETS