It’s time to vote for the @MnetMovies #Ambassadoggy winner!

The time has come to help us choose the pawfect Ambassadoggy for M-Net Movies Family. I’m sure you are horrified to see they Tyson didn’t make the finals but my involvement in the campaign means he couldn’t qualify. To be honest, after looking through hundreds of entries i’m quite worried he wouldn’t have made it anyway. But he doesn’t have to know that ;)

Ok enough with the Tyson talk and onto why you’re really here. My selection and contribution to the top 5 of course! I can see that you lot took my advice and ran with it, some of the entries were magical. Well done weird dog people of SA, i’m proud of your efforts! It’s true that every dog has its day and I am hoping the dog I have chosen to be a part of the top five wins this rad competition. So as you now know, every judge has narrowed down their favourites to one precious pooch which makes up the top 5, we are throwing the final decision back to you to vote for the coolest, cutest and most talented doggy to be the face of M-Net Movies Family.

My favourite dog, after Tyson, has to be Gunner. Because lets be honest, how can a dog THAT skilled not win this competition? Car driving, Surfing, skateboarding, ladder climbing, wave running! I think that dog has more co-ordination than me. In my opinion he’s the clear winner. It will be up to you as the voters in the end but i’m going to recommend that you vote for this guy…

Lets help Gunner win this thing. All you need to do to vote is head over here and LIKE his video. It’s that simple!

As you know, each judge chooses one dog for the top five, which makes a total of 5 top contenders. But it’s really up to you as the public to decide who takes the crown… but as the public you should vote for Gunner ;)

The lucky owner of the first ever Ambassadoggy will receive a flat screen TV, a DStv Explora decoder and a pampering voucher for his or her pooch. It’s not all bad if your bundle of fur doesn’t win the contest, you can still win a DStv Explora decoder.

Remember, public voting closes on the 25th of May so we need to get Gunner all the likes now!

Head over here and vote by hitting the thumbs up button. Do it for the pooch ;)

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Anchorman inspired tips to help you blog your way to the top

There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.

The truth is. People like you and me (i’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be back link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.

All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.

If you want to be the best and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with. And that means being genuine and on the ball with your content. It means you need to be, well, kind of a big deal.

As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.

Below are five Anchorman inspired tips to help you blog your way to the top:

 

  1. Start to think of yourself as an influencer. Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).

 

point 1

 

  1. Partner with the right people. The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Part of my day job is running the webfluential.com team, together we are helping influencers across the globe connect with relevant brands. Partnerships like this will allow you to spend your time doing what you do best – blogging.

 

point 2

 

  1. Say what’s on your mind – even if it creates a stir. If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!

 

point 3

 

  1. PR yourself. If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.

point 4

 

  1. Stay in shape. Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!

 

point 5

 

As bloggers, we focus on a growing a community around something we’re interested in. We need to start thinking of ourselves more like brands. Brands that need marketing, tech support and other things to help them rise to the top.

Even though Ron Burgundy wears incredible suits, throws the best parties and is always on top of his game. Without the rest of the Channel 4 news team he wouldn’t even have a news show.

 

#FACT.

Tips from Tyson on how your pup can be the next ambassadoggy!

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So, the guys over at M-Net Movies Family are running a competition to find South Africa’s most fancy dog. When i first heard about this competition i was confused to be honest – because we all know that my Bulldog Tyson is the king of being fabulous. Right?

Apparently not. Apparently there are more fancy dogs out there. Say WHAT!?

Then i though to myself, maybe this is the perfect opportunity to let another dog shine, a chance for Tyson to inspire other dogs around South Africa. To take some of those positive vibes from M-Net Movies Family and share them with you and your furry friends. I got Tyson to share a few tips below, for those of you looking to enter the M-Net Movies Ambassadoggy competition.

1. It doesn’t matter where you go, what matters is that you go there in a convertible.

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2. As an English Bulldog, sometimes you have to work a little harder to blend into SA.

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3. If you’re struggling to blend in, try a disguise. Possibly an Engrish Bulldog?

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4. If you (as a dog) get invited to a kids party you should hide!

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5. Not hiding leads to this…

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6. Claim any bed, bought for any animal in the house, no matter the size.

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7. Because after a day of crime fighting, you’ll need it!

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It’s no secret how much I love my bulldog, none at all.

But what this campaign has taught me is that there are other crazy dog people, just like me, out there in SA!

Don’t believe me? Check out this video made by Derick Watts and the Sunday Blues. This marked the launch of the ambassadoggy campaign.

 

So if you have a dog that has what it takes to be adorable, entertaining and adventurous, help him or her become an Ambassadoggy! M-Net Movies wants to see your pooch showing off its personality to stand a chance to be the face of M-Net Movies Family. The contest gives your dog the opportunity of a lifetime, not to mention the unbelievable prizes up for grabs for you. Whilst you walk your doggy along the path of fame, you could win big! A flat screen TV, a DStv Explora decoder and a pampering voucher for your pooch. The runner up will win a DStv Explora decoder.

Having an awesome dog is something I’m no stranger to, obviously, and I am so keen to see how other dogs handle the spotlight. As a member of the judging panel, we have the enviable task of going through all of the entries and narrowing them down to our top five. After we have a top five, the public gets a chance to get in on the action by voting who they think is the cutest, smartest and most entertaining furry best friend to be the face of the channel.

So what are you waiting for? Enter your dog here and prepare to be the proud owner of a real life ambassadoggy!

The grand prize winner will be announced on 27 May 2015, and be required to be available for a session with the Puparazzi and to sign pawtographs from the following week.

Follow @mnetmovies on Twitter for all the scoop.

Top 3 tech trends marketers should watch in 2015… thanks @Google!

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Facebook integrates Whats App into Facebook for Android

For the Android bunnies. Like me ;)

This is an interesting, but predictable play. Taking content into a private space will change the way advertisers look at online marketing.

I love the pace of the Facebook development team. Always something new on the go.

Source: Geektime

How much are our favourite social Superheroes Tweets worth?

Being a celebrity geek isn’t easy. Being a social Superhero is even harder. Some of our favourite TV, Movie and internet friends have incredible Twitter accounts. Even though us, as fans, are particularly hard on our online Superheroes. Watching their every Tweet. Waiting for something to pounce on. I guess it’s the price you pay to be an internet hero hey?

The question is, how much would people actually pay. I was messing around online last night and decided to compare some of our favourite geek profiles on the Webfluential Influence Estimator. If you’re reading this blog i’m sure you know the likes of Will Wheaton, Batman himself, Stan Lee, The Mary Sue and even Tony Stark.

Lets run a little comparison and see what the price of social superhero life really is?

1. A Tweet from The Batman – @TheBatman

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2. A Tweet from The Mary Sue – @TheMarySue

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3. A Tweet from Will Wheaton – @WilW

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4.  A Tweet from Stan Lee – @TheRealStanLee

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5.  A Tweet from Dr Sheldon Cooper – @TheRealSheldonC

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6.  A Tweet from Darth Vader – @DarthVader

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7.  A Tweet from Bender (from Futurama) – @Bender

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8.  A Tweet from Frodo Baggins – @FrodoBaggins

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9.  A Tweet from The Joker – @The_J0KER

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10.  A Tweet from Tony Stark – @Iron_Man

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Stan Lee and Will Wheaton are cleaning up. Guess thats the value of being the real person behind the Twitter account.

You can estimate your own value by visiting Webfluential.com and using the estimator tool.

Technology makes for good internet hey ;)

Shifting media budget from TV to Digital. How much is enough?

This is something thats been an ongoing question in our digital landscape. Some of this research is from Google insights, and the rest is based on experience gained while running YouTube media campaigns for some of South Africa’s top brands.

The world’s smallest working drill

The world’s smallest working drill created has been created using a 3D printer. I’m not one for power tools normally but this is kind of incredible.

3D printers are on the top side of my favourite things invented this decade. Partly because the technology fascinates me and partly because IMAGINE PRINTING YOUR OWN ACTION FIGURES?

Via Geek.com

Who should tell your brands story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We work in an industry where innovation has become the norm. What our clients buy into this month we can often improve on three months down the line because we’ve learnt something new ourselves. Good digital marketers understand the landscape. Great digital marketers challenge it.

Marketers spent decades trying to understand consumers and more importantly how they react to advertising. Although the digital revolution has flipped everything we know on its head, there is one constant that stands strong no matter what medium we’re advertising on – great story telling will always be remembered. What changed in the digital world is how we get consumers to watch, to listen, and engage with brand stories. You see, the internet changed more than just the screen size and resolution of advertising content – it changed the way people receive it.

If I think back to when things changed it was probably around the time Google came into our lives. You see, the moment people were given the option to search for a review, an image, even an advert – it took the power away from the broadcaster and gave it to the receiver. Google did more than just develop a search engine; they changed the way people would engage with content forever. They opened the door to an entertainment source powered by the end user.

influencer marketing - webfluential 1

We know that online consumers gravitate towards communities. They follow and talk to people they chose to associate with, people with similar interests, people they trust. They aren’t waiting for commercial breaks, they don’t read pages in order, and the truth is – they often see brands as the outsiders.

This brings me to my next point. One inspired by Scott Cook and the quote below. Brands shouldn’t stop telling great stories online, but maybe they should consider letting others write a few chapters in their book?

influencer marketing - webfluential - scott cook

The traditional model of placing advertising ‘in the break’ isn’t what people remember online, think about your Facebook sidebar, can you remember the last advert you clicked on? Good digital marketers will understand this problem. Great digital marketers will challenge it – and ask what they need to do to be remembered.

Lets use the Motoring industry as an example. Are your consumers more likely to trust a sidebar advert highlighting your new SUV as the best car for moms, or a Facebook post that highlights a feature unique to the mommy blogger your audience already follows?

It’s time for brands to start moving away from the hero mentality, and start moving towards the community mentality. That means brands need to work with others to create conversations, with the people their consumers trust most – the people who influence their target market.

 

Online is a place where a brand, and its community combined, will tell its story. The key to this method is finding the right social influencers that already speak to your brands target audience. And ensuring that the stories you create for these influencers are truthful and relevant to their already established audiences.

influencer marketing social webfluential

Influencer Marketing is no longer a trend. It’s a reality.

Brands need to trust others to share their story in their own tone, they need to embrace audience feedback and learn from the insights social influencers can give to their business. After all, if we’re not challenging our approach to online marketing, then we’re not innovating.

Thats all i have for today ;)

<3 @KirstyCarrot

Do you know what your marketing is doing? Love this TVC by Adobe.

The digital industry is a bit like the wild west in Africa, lots going on but not always what’s best for client. This is largely because the people deciding how to spend the media budget have never tested and run a YouTube, Facebook, Twitter or LinkedIn campaign themselves. Don’t get me wrong, i don’t think people are delivering poor results intentionally – i just think we need more practical experience in our media strategy teams. But it will come with time.

You don’t buy a car without test driving it, and i feel that part of our responsibility as digital marketers is test driving the media we sell to our clients, with our own money. Practical experience FTW!

(Yip, our personal money. Your read that line correctly.)

Anyways, I saw this TVC as a display advert today. It’s what got me thinking. Hope it gets you thinking too ;)