It’s been a while since i shared some geek magic on this blog. I didn’t think my next post would be highlighting teeny tiny little babies but then some parents went and dressed their kids up like famous sci-fi heroes and cartoons. And it’s amazing.
There is a whole series of photos which can be seen here, but i’ve gone and selected the top nerd babies and curated them all in one place for you. Moms will love this, nerds will love this. Moms who are also also nerds might just claim this as the best internet discovery of 2015.
The time has come to help us choose the pawfect Ambassadoggy for M-Net Movies Family. I’m sure you are horrified to see they Tyson didn’t make the finals but my involvement in the campaign means he couldn’t qualify. To be honest, after looking through hundreds of entries i’m quite worried he wouldn’t have made it anyway. But he doesn’t have to know that
Ok enough with the Tyson talk and onto why you’re really here. My selection and contribution to the top 5 of course! I can see that you lot took my advice and ran with it, some of the entries were magical. Well done weird dog people of SA, i’m proud of your efforts! It’s true that every dog has its day and I am hoping the dog I have chosen to be a part of the top five wins this rad competition. So as you now know, every judge has narrowed down their favourites to one precious pooch which makes up the top 5, we are throwing the final decision back to you to vote for the coolest, cutest and most talented doggy to be the face of M-Net Movies Family.
My favourite dog, after Tyson, has to be Gunner. Because lets be honest, how can a dog THAT skilled not win this competition? Car driving, Surfing, skateboarding, ladder climbing, wave running! I think that dog has more co-ordination than me. In my opinion he’s the clear winner. It will be up to you as the voters in the end but i’m going to recommend that you vote for this guy…
Lets help Gunner win this thing. All you need to do to vote is head over here and LIKE his video. It’s that simple!
As you know, each judge chooses one dog for the top five, which makes a total of 5 top contenders. But it’s really up to you as the public to decide who takes the crown… but as the public you should vote for Gunner
The lucky owner of the first ever Ambassadoggy will receive a flat screen TV, a DStv Explora decoder and a pampering voucher for his or her pooch. It’s not all bad if your bundle of fur doesn’t win the contest, you can still win a DStv Explora decoder.
Remember, public voting closes on the 25th of May so we need to get Gunner all the likes now!
Head over here and vote by hitting the thumbs up button. Do it for the pooch
So, the guys over at M-Net Movies Family are running a competition to find South Africa’s most fancy dog. When i first heard about this competition i was confused to be honest – because we all know that my Bulldog Tyson is the king of being fabulous. Right?
Apparently not. Apparently there are more fancy dogs out there. Say WHAT!?
Then i though to myself, maybe this is the perfect opportunity to let another dog shine, a chance for Tyson to inspire other dogs around South Africa. To take some of those positive vibes from M-Net Movies Family and share them with you and your furry friends. I got Tyson to share a few tips below, for those of you looking to enter the M-Net Movies Ambassadoggy competition.
1. It doesn’t matter where you go, what matters is that you go there in a convertible.
2. As an English Bulldog, sometimes you have to work a little harder to blend into SA.
3. If you’re struggling to blend in, try a disguise. Possibly an Engrish Bulldog?
4. If you (as a dog) get invited to a kids party you should hide!
5. Not hiding leads to this…
6. Claim any bed, bought for any animal in the house, no matter the size.
7. Because after a day of crime fighting, you’ll need it!
It’s no secret how much I love my bulldog, none at all.
But what this campaign has taught me is that there are other crazy dog people, just like me, out there in SA!
Don’t believe me? Check out this video made by Derick Watts and the Sunday Blues. This marked the launch of the ambassadoggy campaign.
So if you have a dog that has what it takes to be adorable, entertaining and adventurous, help him or her become an Ambassadoggy! M-Net Movies wants to see your pooch showing off its personality to stand a chance to be the face of M-Net Movies Family. The contest gives your dog the opportunity of a lifetime, not to mention the unbelievable prizes up for grabs for you. Whilst you walk your doggy along the path of fame, you could win big! A flat screen TV, a DStv Explora decoder and a pampering voucher for your pooch. The runner up will win a DStv Explora decoder.
Having an awesome dog is something I’m no stranger to, obviously, and I am so keen to see how other dogs handle the spotlight. As a member of the judging panel, we have the enviable task of going through all of the entries and narrowing them down to our top five. After we have a top five, the public gets a chance to get in on the action by voting who they think is the cutest, smartest and most entertaining furry best friend to be the face of the channel.
So what are you waiting for? Enter your dog here and prepare to be the proud owner of a real life ambassadoggy!
The grand prize winner will be announced on 27 May 2015, and be required to be available for a session with the Puparazzi and to sign pawtographs from the following week.
Follow @mnetmovies on Twitter for all the scoop.
For the Android bunnies. Like me
This is an interesting, but predictable play. Taking content into a private space will change the way advertisers look at online marketing.
I love the pace of the Facebook development team. Always something new on the go.
This is something thats been an ongoing question in our digital landscape. Some of this research is from Google insights, and the rest is based on experience gained while running YouTube media campaigns for some of South Africa’s top brands.
The world’s smallest working drill created has been created using a 3D printer. I’m not one for power tools normally but this is kind of incredible.
3D printers are on the top side of my favourite things invented this decade. Partly because the technology fascinates me and partly because IMAGINE PRINTING YOUR OWN ACTION FIGURES?
The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We work in an industry where innovation has become the norm. What our clients buy into this month we can often improve on three months down the line because we’ve learnt something new ourselves. Good digital marketers understand the landscape. Great digital marketers challenge it.
Marketers spent decades trying to understand consumers and more importantly how they react to advertising. Although the digital revolution has flipped everything we know on its head, there is one constant that stands strong no matter what medium we’re advertising on – great story telling will always be remembered. What changed in the digital world is how we get consumers to watch, to listen, and engage with brand stories. You see, the internet changed more than just the screen size and resolution of advertising content – it changed the way people receive it.
If I think back to when things changed it was probably around the time Google came into our lives. You see, the moment people were given the option to search for a review, an image, even an advert – it took the power away from the broadcaster and gave it to the receiver. Google did more than just develop a search engine; they changed the way people would engage with content forever. They opened the door to an entertainment source powered by the end user.
We know that online consumers gravitate towards communities. They follow and talk to people they chose to associate with, people with similar interests, people they trust. They aren’t waiting for commercial breaks, they don’t read pages in order, and the truth is – they often see brands as the outsiders.
This brings me to my next point. One inspired by Scott Cook and the quote below. Brands shouldn’t stop telling great stories online, but maybe they should consider letting others write a few chapters in their book?
The traditional model of placing advertising ‘in the break’ isn’t what people remember online, think about your Facebook sidebar, can you remember the last advert you clicked on? Good digital marketers will understand this problem. Great digital marketers will challenge it – and ask what they need to do to be remembered.
Lets use the Motoring industry as an example. Are your consumers more likely to trust a sidebar advert highlighting your new SUV as the best car for moms, or a Facebook post that highlights a feature unique to the mommy blogger your audience already follows?
It’s time for brands to start moving away from the hero mentality, and start moving towards the community mentality. That means brands need to work with others to create conversations, with the people their consumers trust most – the people who influence their target market.
Online is a place where a brand, and its community combined, will tell its story. The key to this method is finding the right social influencers that already speak to your brands target audience. And ensuring that the stories you create for these influencers are truthful and relevant to their already established audiences.
Influencer Marketing is no longer a trend. It’s a reality.
Brands need to trust others to share their story in their own tone, they need to embrace audience feedback and learn from the insights social influencers can give to their business. After all, if we’re not challenging our approach to online marketing, then we’re not innovating.
Thats all i have for today