There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.
The truth is. People like you and me (i’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be back link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.
All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.
If you want to be the best and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with. And that means being genuine and on the ball with your content. It means you need to be, well, kind of a big deal.
As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.
Below are five Anchorman inspired tips to help you blog your way to the top:
- Start to think of yourself as an influencer. Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).
- Partner with the right people. The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Part of my day job is running the webfluential.com team, together we are helping influencers across the globe connect with relevant brands. Partnerships like this will allow you to spend your time doing what you do best – blogging.
- Say what’s on your mind – even if it creates a stir. If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!
- PR yourself. If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.
- Stay in shape. Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!
As bloggers, we focus on a growing a community around something we’re interested in. We need to start thinking of ourselves more like brands. Brands that need marketing, tech support and other things to help them rise to the top.
Even though Ron Burgundy wears incredible suits, throws the best parties and is always on top of his game. Without the rest of the Channel 4 news team he wouldn’t even have a news show.
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