Anchorman inspired tips to help you blog your way to the top

There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.

The truth is. People like you and me (i’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be back link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.

All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.

If you want to be the best and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with. And that means being genuine and on the ball with your content. It means you need to be, well, kind of a big deal.

As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.

Below are five Anchorman inspired tips to help you blog your way to the top:

 

  1. Start to think of yourself as an influencer. Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).

 

point 1

 

  1. Partner with the right people. The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Part of my day job is running the webfluential.com team, together we are helping influencers across the globe connect with relevant brands. Partnerships like this will allow you to spend your time doing what you do best – blogging.

 

point 2

 

  1. Say what’s on your mind – even if it creates a stir. If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!

 

point 3

 

  1. PR yourself. If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.

point 4

 

  1. Stay in shape. Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!

 

point 5

 

As bloggers, we focus on a growing a community around something we’re interested in. We need to start thinking of ourselves more like brands. Brands that need marketing, tech support and other things to help them rise to the top.

Even though Ron Burgundy wears incredible suits, throws the best parties and is always on top of his game. Without the rest of the Channel 4 news team he wouldn’t even have a news show.

 

#FACT.

Top 3 tech trends marketers should watch in 2015… thanks @Google!

top-3-tech-trends-marketers-should-watch-in-2015_infographics

Facebook integrates Whats App into Facebook for Android

For the Android bunnies. Like me 😉

This is an interesting, but predictable play. Taking content into a private space will change the way advertisers look at online marketing.

I love the pace of the Facebook development team. Always something new on the go.

Source: Geektime

Shifting media budget from TV to Digital. How much is enough?

This is something thats been an ongoing question in our digital landscape. Some of this research is from Google insights, and the rest is based on experience gained while running YouTube media campaigns for some of South Africa’s top brands.

Who should tell your brands story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We work in an industry where innovation has become the norm. What our clients buy into this month we can often improve on three months down the line because we’ve learnt something new ourselves. Good digital marketers understand the landscape. Great digital marketers challenge it.

Marketers spent decades trying to understand consumers and more importantly how they react to advertising. Although the digital revolution has flipped everything we know on its head, there is one constant that stands strong no matter what medium we’re advertising on – great story telling will always be remembered. What changed in the digital world is how we get consumers to watch, to listen, and engage with brand stories. You see, the internet changed more than just the screen size and resolution of advertising content – it changed the way people receive it.

If I think back to when things changed it was probably around the time Google came into our lives. You see, the moment people were given the option to search for a review, an image, even an advert – it took the power away from the broadcaster and gave it to the receiver. Google did more than just develop a search engine; they changed the way people would engage with content forever. They opened the door to an entertainment source powered by the end user.

influencer marketing - webfluential 1

We know that online consumers gravitate towards communities. They follow and talk to people they chose to associate with, people with similar interests, people they trust. They aren’t waiting for commercial breaks, they don’t read pages in order, and the truth is – they often see brands as the outsiders.

This brings me to my next point. One inspired by Scott Cook and the quote below. Brands shouldn’t stop telling great stories online, but maybe they should consider letting others write a few chapters in their book?

influencer marketing - webfluential - scott cook

The traditional model of placing advertising ‘in the break’ isn’t what people remember online, think about your Facebook sidebar, can you remember the last advert you clicked on? Good digital marketers will understand this problem. Great digital marketers will challenge it – and ask what they need to do to be remembered.

Lets use the Motoring industry as an example. Are your consumers more likely to trust a sidebar advert highlighting your new SUV as the best car for moms, or a Facebook post that highlights a feature unique to the mommy blogger your audience already follows?

It’s time for brands to start moving away from the hero mentality, and start moving towards the community mentality. That means brands need to work with others to create conversations, with the people their consumers trust most – the people who influence their target market.

 

Online is a place where a brand, and its community combined, will tell its story. The key to this method is finding the right social influencers that already speak to your brands target audience. And ensuring that the stories you create for these influencers are truthful and relevant to their already established audiences.

influencer marketing social webfluential

Influencer Marketing is no longer a trend. It’s a reality.

Brands need to trust others to share their story in their own tone, they need to embrace audience feedback and learn from the insights social influencers can give to their business. After all, if we’re not challenging our approach to online marketing, then we’re not innovating.

Thats all i have for today 😉

<3 @KirstyCarrot

Do you know what your marketing is doing? Love this TVC by Adobe.

The digital industry is a bit like the wild west in Africa, lots going on but not always what’s best for client. This is largely because the people deciding how to spend the media budget have never tested and run a YouTube, Facebook, Twitter or LinkedIn campaign themselves. Don’t get me wrong, i don’t think people are delivering poor results intentionally – i just think we need more practical experience in our media strategy teams. But it will come with time.

You don’t buy a car without test driving it, and i feel that part of our responsibility as digital marketers is test driving the media we sell to our clients, with our own money. Practical experience FTW!

(Yip, our personal money. Your read that line correctly.)

Anyways, I saw this TVC as a display advert today. It’s what got me thinking. Hope it gets you thinking too 😉

#StartOver with @22seven

This is an interesting campaign [sponsored]. Coming from a brand i’ve been watching over the last few months grow from strength to strength. Highlighting two things that get all of us excited: money and technology!

You might have seen the Tweets yesterday talking about the big SORRY in the sky. People all over JHB were talking about this…

Screen Shot 2015-02-27 at 11.58.08 AM

What you might have missed is why.

Apparently your hard earned cash-dollas want to say sorry. Money itself makes the first move and asks South Africans to accept its apology and rekindle their relationships and #startover with the help of 22seven.

I was sent this letter myself from 22seven just yesterday as well.

Screen Shot 2015-02-27 at 12.16.34 PM

The amount of young people i see and know carrying immense debt at a young age scares me. And not student loan debt. Living beyond your means debt. I grew up in a family riddled with debt. My parents were not stupid, nor were they irresponsible. They just never had a financial education about the real life consequences of debt. I’m always been tight with my money, and i think that mentality is based on a fear of debt.

And that is why i feel financial education is important, to teach people the bad and the good about money. 22seven is a money management tool that helps you do more with your money. It helps you to clearly understand where your money is, in easily understandable graphs and visuals.

It’s a very cool app. Whether or not you feel you need help managing your money i recommend you have a look around. If not just to explore the tech behind it!

CLICK HERE to learn more about it.