Anchorman inspired tips to help you blog your way to the top

There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.

The truth is. People like you and me (i’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be back link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.

All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.

If you want to be the best and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with. And that means being genuine and on the ball with your content. It means you need to be, well, kind of a big deal.

As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.

Below are five Anchorman inspired tips to help you blog your way to the top:

 

  1. Start to think of yourself as an influencer. Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).

 

point 1

 

  1. Partner with the right people. The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Part of my day job is running the webfluential.com team, together we are helping influencers across the globe connect with relevant brands. Partnerships like this will allow you to spend your time doing what you do best – blogging.

 

point 2

 

  1. Say what’s on your mind – even if it creates a stir. If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!

 

point 3

 

  1. PR yourself. If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.

point 4

 

  1. Stay in shape. Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!

 

point 5

 

As bloggers, we focus on a growing a community around something we’re interested in. We need to start thinking of ourselves more like brands. Brands that need marketing, tech support and other things to help them rise to the top.

Even though Ron Burgundy wears incredible suits, throws the best parties and is always on top of his game. Without the rest of the Channel 4 news team he wouldn’t even have a news show.

 

#FACT.

Game Of Bones. Possibly the best halloween costume of all time?

The internet gives us many magical things. But around the time of Halloween is usually when weird dog people get really creative. It’s ok for me to say that because i myself am a weird dog person. My poor Bulldog has already been testing Halloween costumes, but none as good as the one below.

Samantha Watt, Cynthia Martin and Dorothy Barnard are winning the internet race of awesome costumes by far. If you plan on getting ahead you’ve got some serious work to do.

This is… GAME OF BONES!

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via Mashable

If beers we’re Superheroes…

I have never been much of a beer drinker, until now. Flavoured beers have opened up a whole new world of braai-time fun in my house. I posted this picture on the GeeksDoingStuff Facebook group a few days ago and people seem to be in agreement that beer with a little Superhero flavour is just what this country needs 😉

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Wonder Woman and The Flash beer would be fully stocked in my fridge at all time. ALL THE TIME.

Unfortunately these beers are purely a concept and not actually available for purchase. So i went on a hunt to find out if any other Superheroes are promoting beers that actually exist. Believe it or not i came pretty close.

Maybe not crime fighters but rappers are a close second in the ranks of just generally being awesome. One of my all time favourite Superstars is starring in the new Castle Lite Lime advert. Remember Castle Lite? Well they’ve added  a new member to the Extra Cold family – Castle Lite Lime.

But I’ll let Vanilla Ice and Flavor Flav tell you a bit more about that…

#GETINMYMOUTH

With innovation at its core, Castle Lite have taken the extra cold experience to the next level with the addition of a lime infused beer to their product range. It’s the same green bottle, signature 2-stage cold indicator, grip and ice-proof label with added zest for intense Extra Cold refreshment. And of course, a revitalizing dash of lime 😉

I think it’s fair to say that Flavor Flav and Castle Lite Lime outdid themselves on this one. Follow them to see what they get up to next > @CastleLiteSA

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Last September was Superhero month, this September it’s Comedy Month!

Last September we worked on a very exciting campaign. By exciting i mean it involved Superheroes. Living the dream right?

If you don’t remember it check it out here. I don’t want to make a big deal about this (again) but my Bulldog may or may not be dressed up as Batman in that link.

That campaign was run by M-Net and this year they’re at it again. With comedy Superheroes this time! While most competitions require begging your friends for votes, M-Net Movies Comedy channel has taken a unique approach while showcasing its stand-up comedy festival this month.

How you ask?

With comedy. Lots of comedy. Four up-and-coming comedians. Four YouTube videos. Equal media spend on each. The comedian with the most minutes watched wins. So in a nutshell if your jokes are the funniest – people will watch all the way to the end of your pre-roll advert. You’ll soak up the most YouTube time and be crowned the most super of comedians.

These are the competitors:

Who do you think is the funniest? I think Lazola.

Remember to tune into M-Net Movies Comedy on channel 104 for plenty of stand-up on Thursday, Friday and Saturday nights from 9pm in September.

04-SEP @ 21:30 DENNIS MILLER: THE RAW FEED

04-SEP @ 22:35  CHOCOLATE SUNDAES: COMEDY SHOW

05-SEP @ 21:00 ONE-NIGHT STAND 15: ELLEN DEGENERES

05-SEP @ 21:30 ROBIN WILLIAMS: WEAPONS OF SELF DESTRUCTION

06-SEP @ 20:45 20:45 ONE-NIGHT STAND 31: MARTIN LAWRENCE

06-SEP @ 21:15 DANE COOK VICIOUS CIRCLE

 

11-SEP @ 21:00 MIKE TYSON: UNDISPUTED TRUTH

12-SEP @ 21:00 ONE-NIGHT STAND 44: EDDIE GRIFFIN

12-SEP @ 21:30 SARAH SILVERMAN: WE ARE MIRACLES

13-SEP @ 21:15 ONE-NIGHT STAND 45: COMMAND PERFORMANCE: ELLEN DEGENERES

13-SEP @ 21:45 BOB SAGET: THAT AIN’T RIGHT

 

18-SEP @ 21:30 DANA CARVEY: SQUATTING MONKEYS TELL NO LIES

19-SEP @ 21:10 HCHH 02: D.L. HUGHLEY

19-SEP @ 21:40 LEWIS BLACK: RED, WHITE & SCREWED

20-SEP @ 21:15 HCHH 29: DAVE CHAPPELLE

20-SEP @ 21:45 TRACY MORGAN: BLACK AND BLUE

 

25-SEP @ 21:00 GEORGE CARLIN: COMPLAINTS AND GRIEVANCES

26-SEP @ 21:00 CHRIS ROCK: BIGGER & BLACKER

27-SEP @ 20:50 LOL: THE ULTIMATE COMEDY TOUR:  LOS ANGELES

DuckTales Now Has An Intro WITH REAL DUCKS

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I haven’t blogged in a while. Between Retromedia, Girl Geek Dinners and the eStore my spare time to blog seems to have slipped away. But then the internet goes and brings me this GOLD to remind me that i should always make time for the things i love doing. Sharing ridiculous geek content with you lots is one of those things. So here you go, today i give you the gift of DuckTales in-acted live with actual ducks.

We all remember DuckTales right?

QUACK QUACK.

You’re welcome.

Now you go have yourself a great day!

Love @Kirstycarrot

If you’ve ever played 30 seconds with your partner you should watch this #Lumia30

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I don’t really want to brag but @Jess_Obese and i are pretty much the best 30 seconds team out there. People try all sorts of things to take us down but we’re just too good.

We’re basically the two guys in this video… except we always win 😉

I think we’ve all had a 30 seconds experience similar to this video. I know a few guys just like this, i won’t mention names, but you know who you are.

*cough*

*shaun*

*cough*

30 Seconds is pretty much the most South African thing people like us do on holidays… that and take photos. And the Nokia 1020 is best phone on the market to actually take those holiday snaps with. So you can understand how these two things came together for one crazy digital campaign.

Tell better stories with pictures people 😉

Remember #BaneCat? Well there is a second episode!

Bane Cat is probably the most famous cat on the internet behind Garfield.

Being a dog person, i’m not sure what the internets obsession with cats is but i do see how the evil Bane voice and cats go hand in hand. Sorry cat people, you know it’s true.

If you missed the original episode i’ve posted it below. Because everybody needs to meet #Banecat!

Over 5 million views and counting…

The Lego Firewalk.

Only for the brave.

The very brave…

lego-firewalk

If Paddington Bear was a horror movie it would be called #CreepyPaddington

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Paddington Bear is the most kind and gentle fictional character i know. I loved his stories growing up and even had a real life teddy bear myself. That little blue coat, fluffy fur and and yellow boots… how can you not adore him?

If you feel the same way about Sir Paddington you need to look away NOW. The internet has gone crazy with a new meme called #CreepyPaddington – i don’t like it but i just can’t seem to look away. People are creating horror themed posters featuring a not-so-adorable Paddington Bear and sharing them on the internet.

Hide your children.

Happy Friday the 13th from #CreepyPaddington.

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Via GeekTyrant

Another Unicorn Cake. This Time It’s Farting.

Last week i posted a pic of a rainbow unicorn cake. You guys seemed to like it so i thought i’d on up myself with this next farting Unicorn Cake.

Happy Birthday Valerie. Hope your year is filled with rainbow farts. I think.

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