The digital industry is a bit like the wild west in Africa, lots going on but not always what’s best for client. This is largely because the people deciding how to spend the media budget have never tested and run a YouTube, Facebook, Twitter or LinkedIn campaign themselves. Don’t get me wrong, i don’t think people are delivering poor results intentionally – i just think we need more practical experience in our media strategy teams. But it will come with time.
You don’t buy a car without test driving it, and i feel that part of our responsibility as digital marketers is test driving the media we sell to our clients, with our own money. Practical experience FTW!
(Yip, our personal money. Your read that line correctly.)
Anyways, I saw this TVC as a display advert today. It’s what got me thinking. Hope it gets you thinking too 😉
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