Posts tagged ‘webfluential’

Five (FREE) WordPress Plugins To Monetize Your Blog

Girl sitting on the floor with a laptop raising his arms with a look of success

I’ve been a very naughty blogger recently. Not much consistency and definitely neglecting the GeeeksDoingStuff.com audience. Things have been crazy at work and between travel, new team members, getting married and the two bulldogs – this blog somehow got pushed aside. It’s not you, it’s me, I promise!

One of the projects I’ve been so busy on at work has been launching new technology for influencers. I recently wrote about why we built new technology here if you’re interested. If you’re not interested in the why, but more interested in the what, then the research I’ve been doing around ways to monetize your platforms and WordPress plugins available to bloggers, might also interest you too.

Being a WordPress blogger means we have access to all sorts of new technology, mostly for free too. WordPress plugins are by far my favourite things and there are tons to choose from – from tracking, to planning, visualizing and monetizing. All tools to help you do more as a blogger, without having to learn a single line of code. Isn’t technology grand? Many sites post about ways to Monetize your platforms, like

I decided to compile five of my favourite, most useful plugins into an infographic. If you’re a blogger, this content piece is for you. Please feel free to share!

5-Wordpress-Plugins-To-Monetize-Your-Blog

 

*Disclaimer – I do have an association to Webfluential.com for those who don’t know.

Anchorman inspired tips to help you blog your way to the top

There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.

The truth is. People like you and me (i’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be back link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.

All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.

If you want to be the best and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with. And that means being genuine and on the ball with your content. It means you need to be, well, kind of a big deal.

As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.

Below are five Anchorman inspired tips to help you blog your way to the top:

 

  1. Start to think of yourself as an influencer. Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).

 

point 1

 

  1. Partner with the right people. The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Part of my day job is running the webfluential.com team, together we are helping influencers across the globe connect with relevant brands. Partnerships like this will allow you to spend your time doing what you do best – blogging.

 

point 2

 

  1. Say what’s on your mind – even if it creates a stir. If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!

 

point 3

 

  1. PR yourself. If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.

point 4

 

  1. Stay in shape. Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!

 

point 5

 

As bloggers, we focus on a growing a community around something we’re interested in. We need to start thinking of ourselves more like brands. Brands that need marketing, tech support and other things to help them rise to the top.

Even though Ron Burgundy wears incredible suits, throws the best parties and is always on top of his game. Without the rest of the Channel 4 news team he wouldn’t even have a news show.

 

#FACT.

How much are our favourite social Superheroes Tweets worth?

Being a celebrity geek isn’t easy. Being a social Superhero is even harder. Some of our favourite TV, Movie and internet friends have incredible Twitter accounts. Even though us, as fans, are particularly hard on our online Superheroes. Watching their every Tweet. Waiting for something to pounce on. I guess it’s the price you pay to be an internet hero hey?

The question is, how much would people actually pay. I was messing around online last night and decided to compare some of our favourite geek profiles on the Webfluential Influence Estimator. If you’re reading this blog i’m sure you know the likes of Will Wheaton, Batman himself, Stan Lee, The Mary Sue and even Tony Stark.

Lets run a little comparison and see what the price of social superhero life really is?

1. A Tweet from The Batman – @TheBatman

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2. A Tweet from The Mary Sue – @TheMarySue

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3. A Tweet from Will Wheaton – @WilW

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4.  A Tweet from Stan Lee – @TheRealStanLee

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5.  A Tweet from Dr Sheldon Cooper – @TheRealSheldonC

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6.  A Tweet from Darth Vader – @DarthVader

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7.  A Tweet from Bender (from Futurama) – @Bender

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8.  A Tweet from Frodo Baggins – @FrodoBaggins

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9.  A Tweet from The Joker – @The_J0KER

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10.  A Tweet from Tony Stark – @Iron_Man

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Stan Lee and Will Wheaton are cleaning up. Guess thats the value of being the real person behind the Twitter account.

You can estimate your own value by visiting Webfluential.com and using the estimator tool.

Technology makes for good internet hey 😉

Who should tell your brands story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We work in an industry where innovation has become the norm. What our clients buy into this month we can often improve on three months down the line because we’ve learnt something new ourselves. Good digital marketers understand the landscape. Great digital marketers challenge it.

Marketers spent decades trying to understand consumers and more importantly how they react to advertising. Although the digital revolution has flipped everything we know on its head, there is one constant that stands strong no matter what medium we’re advertising on – great story telling will always be remembered. What changed in the digital world is how we get consumers to watch, to listen, and engage with brand stories. You see, the internet changed more than just the screen size and resolution of advertising content – it changed the way people receive it.

If I think back to when things changed it was probably around the time Google came into our lives. You see, the moment people were given the option to search for a review, an image, even an advert – it took the power away from the broadcaster and gave it to the receiver. Google did more than just develop a search engine; they changed the way people would engage with content forever. They opened the door to an entertainment source powered by the end user.

influencer marketing - webfluential 1

We know that online consumers gravitate towards communities. They follow and talk to people they chose to associate with, people with similar interests, people they trust. They aren’t waiting for commercial breaks, they don’t read pages in order, and the truth is – they often see brands as the outsiders.

This brings me to my next point. One inspired by Scott Cook and the quote below. Brands shouldn’t stop telling great stories online, but maybe they should consider letting others write a few chapters in their book?

influencer marketing - webfluential - scott cook

The traditional model of placing advertising ‘in the break’ isn’t what people remember online, think about your Facebook sidebar, can you remember the last advert you clicked on? Good digital marketers will understand this problem. Great digital marketers will challenge it – and ask what they need to do to be remembered.

Lets use the Motoring industry as an example. Are your consumers more likely to trust a sidebar advert highlighting your new SUV as the best car for moms, or a Facebook post that highlights a feature unique to the mommy blogger your audience already follows?

It’s time for brands to start moving away from the hero mentality, and start moving towards the community mentality. That means brands need to work with others to create conversations, with the people their consumers trust most – the people who influence their target market.

 

Online is a place where a brand, and its community combined, will tell its story. The key to this method is finding the right social influencers that already speak to your brands target audience. And ensuring that the stories you create for these influencers are truthful and relevant to their already established audiences.

influencer marketing social webfluential

Influencer Marketing is no longer a trend. It’s a reality.

Brands need to trust others to share their story in their own tone, they need to embrace audience feedback and learn from the insights social influencers can give to their business. After all, if we’re not challenging our approach to online marketing, then we’re not innovating.

Thats all i have for today 😉

<3 @KirstyCarrot